Choose the work you need
14. Use AI to Understand Customers Without Inventing Their Needs
Use AI to organize customer evidence, distinguish observations from hypotheses, and choose a practical next research step.
15. Build an AI Content Workflow That Earns Attention and Trust
Build a sourced AI content workflow with clear briefs, claim review, useful adaptations, ownership, and outcome measures.
16. Make Your Business Easier to Find in Search and AI Answers
Improve search and AI discovery with useful pages, clearer navigation, current Google guidance, and qualified outcome measures.
17. Use AI for Sales Notes and Follow-Up Customers Can Trust
Turn permitted sales interactions into accurate CRM notes and reviewed follow-up while preserving identity, scope, and status.
18. Test AI-Assisted Campaigns Without Fooling Yourself
Design fair AI-assisted campaign experiments and compare qualified outcomes, uncertainty, downstream contribution, and costs.
Put this section to work
Start with the first chapter if this is new to you. Bring one real task, use permitted information, and write down the result you want before testing. Keep assumptions separate from observed results.
Use the worksheets for this section to record the work. A completed exercise is preparation for a pilot, not evidence that a live process has succeeded.