AI and the Future of Personalization

A forward-looking exploration of how AI is reshaping personalization across industries. Chapters cover understanding personalization theory, the technology stack behind AI personalization — recommendation engines, predictive models, real-time adaptation — AI personalization in marketing, and ethical considerations.

Personalization has moved beyond 'people who bought this also bought.' Modern AI systems can predict what a user needs before they articulate it, across e-commerce, content, healthcare, and education. This book provides the strategic and technical framework for building those systems responsibly.