AI in Retargeting

A guide to transforming marketing strategies using AI-powered retargeting. Chapters cover understanding retargeting fundamentals, AI's role in marketing — predictive modeling, lookalike audiences, dynamic creative — the technology stack for AI retargeting, and optimizing campaigns for conversion and ROI.

Traditional retargeting shows the same ad to everyone who visited your site. AI retargeting segments audiences by intent level, predicts which products they're most likely to buy, and serves personalized creative at the optimal moment. This book shows you how to build that capability.