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Digital Guide
Behavioral Data Goldmine
Behavioral Data Goldmine covers the complete lifecycle of behavioral data — collection, analysis, interpretation, and application — along with tools for data management, advanced analytics and machine learning, industry-specific applications, and building a behavioral data strategy.
Behavioral data is the most valuable asset most organizations underutilize. This book shows you how to ethically collect, analyze, and act on behavioral insights to drive better business decisions and customer experiences.
$10.00
Behavioral Data Goldmine covers the complete lifecycle of behavioral data — collection, analysis, interpretation, and application — along with tools for data management, advanced analytics and machine learning, industry-specific applications, and building a behavioral data strategy.
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$10.00