Content That Converts

Content That Converts covers the full spectrum of conversion-focused content, including understanding conversion, audience analysis, compelling headlines, storytelling, persuasive copy, visual content, SEO, analytics, social media's role, and future trends in content marketing.

Creating content is easy. Creating content that actually converts visitors into customers is the hard part. This book gives you a repeatable system for producing copy, visuals, and strategies that drive measurable results.