Generative AI for Creative Advertising

Covers the application of generative AI to transforming creative advertising. Chapters cover understanding generative AI and its capabilities, the role of creativity in advertising — how AI augments rather than replaces it — generative AI tools for creating copy, visuals, and video, and integrating AI into the creative workflow.

Generative AI can produce ad variations, draft copy, generate imagery, and even create video spots in minutes rather than weeks. This book shows advertisers and creatives how to integrate these tools into their workflow without sacrificing the strategic thinking and brand insight that makes advertising effective.