Neural Intuition

Neural Intuition bridges the gap between gut feeling and hard science, examining how the brain generates rapid, non-conscious insights that often outperform deliberate analysis. It covers the neuroscience of intuition, its role in decision-making and leadership, and how intuition fuels creative processes across domains. Separate chapters address intuition in business management, personal development, and the cultural contexts that either encourage or suppress intuitive thinking. The book concludes with practical guidance on when to trust your gut and when to override it.