Predictive Customer Lifetime Value CLV Modeling

Predictive Customer Lifetime Value (CLV) Modeling walks through the complete lifecycle of building and deploying CLV models, from the fundamentals of CLV calculation through data collection, statistical techniques, and implementation into business strategy. It covers technology platforms for CLV modeling, ethical considerations around customer data, and honest appraisals of modeling limitations and common failure modes. The book is written for data scientists and analysts who need to move from theory to production-grade customer value prediction.