Synthetic Persuasion

Synthetic Persuasion covers the art of influence in a digital age, starting with the foundations of how persuasion works when mediated by technology. Topics include crafting your message for digital platforms, negotiation in virtual environments, persuasion in leadership, ethics of digital persuasion, measurement and impact, and future trends.

Digital communication strips away tone, body language, and context—yet persuasion must still happen. This book rebuilds the persuasive toolkit for screens, teaching you to connect and convince through channels that feel impersonal.

For remote leaders, digital marketers, and anyone whose influence depends on communication through screens.