The Behavioral Blueprint

The Behavioral Blueprint provides a comprehensive framework for understanding and changing human behavior. Topics include the foundations of behavior, motivation and emotion, social influences, behavioral economics, behavioral change strategies, the role of habits, communication and behavior, behavioral patterns across cultures, and practical applications.

Most attempts to change behavior fail because they focus on willpower instead of systems. This book provides the blueprint for designing environments and habits that make desired behaviors automatic.

For coaches, leaders, marketers, and anyone who wants to change their own or others' behavior effectively.