The Cognitive Funnel

The Cognitive Funnel presents a model for understanding and leveraging human decision-making. Topics include the nature of human cognition, the Cognitive Funnel model, the impact of information overload, the role of context in decision-making, the science of persuasion, decision-making frameworks, cognitive dissonance, practical tools for enhancing decisions, and the personal cognitive funnel.

Every decision passes through a cognitive funnel that narrows options until a choice emerges. Understanding this process lets you design better decision environments, reduce overwhelm, and make choices that align with your values.

For leaders, marketers, and anyone who wants to make better decisions and influence those of others.