The Ethics of Persuasion

The Ethics of Persuasion examines the tools of persuasion through the lens of ethical frameworks. Topics include understanding persuasion, the tools of persuasion, ethical frameworks, the ethical persuader, persuasion in politics, marketing, education, global perspectives, the future of persuasion, and empowering ethical persuasion.

Persuasion can be used for good or ill, and the difference often comes down to the ethics of the persuader. This book provides both the persuasive toolkit and the ethical framework to use it responsibly.

For anyone who wants to be persuasive without being manipulative.