The Meme-Driven Web

The Meme-Driven Web examines how ideas spread, mutate, and replicate across digital networks. From viral content mechanics and cultural contagion to community formation and attention economics, this book provides a framework for understanding — and participating in — the internet's native language of communication.

Memes are the DNA of modern culture. Whether you're building a brand, growing an audience, or trying to understand the cultural shifts happening around you, understanding how meme-driven communication works is no longer optional — it's essential.

Written for digital marketers, content creators, and business leaders navigating the complex, fast-evolving landscape of online attention and influence.