The Neural Funnel

This book reimagines the traditional sales and marketing funnel through the lens of cognitive science. Each stage of the funnel — awareness, interest, decision, action — is examined for the neural processes at work, and readers learn how to optimize messaging at every step for maximum conversion.

Most funnels are designed around what the business wants, not how the brain decides. The Neural Funnel flips that, aligning your customer journey with the actual neurological stages of decision-making, leading to higher conversions without harder selling.

Written for marketers, product designers, and strategists who want to base their decisions on how the human brain actually works — not on guesswork or conventional wisdom.