The Persuasion Gambit

The Persuasion Gambit covers strategic opening moves in any persuasive encounter — from sales calls and negotiations to pitches and difficult conversations. Each gambit is a tested pattern for establishing position, creating curiosity, and setting the terms of engagement from the very first exchange.

How you start determines how you finish. Having a repertoire of proven opening gambits — and knowing when to use each one — gives you an immediate advantage before the substance of your argument even enters the conversation.

Written for marketers, sales professionals, entrepreneurs, and anyone who communicates for a living and wants to understand the deeper mechanics of how people are moved to action.