The Scaling Genome

The Scaling Genome identifies the essential DNA of businesses that successfully scale — the core attributes, systems, and cultural traits that predict scalable success. Readers learn to assess their own business genome, identify gaps, and strengthen the genetic factors that matter most for growth.

Some businesses are built to scale from day one; others have to be retrofitted. The Scaling Genome helps you understand what your business is made of at a fundamental level and gives you a roadmap for engineering in the growth traits you're missing.

Written for founders, executives, and growth-minded leaders who want practical, actionable frameworks — not theory — to take their business to the next level.