The Science of Opportunity

A multidisciplinary look at how opportunities arise and how to recognize them. It covers the neuroscience of opportunity recognition, the economic landscape, personal opportunity identification, the role of technology in creating opportunities, cultural perspectives, decision-making models, and strategies for taking action. Opportunity favors the prepared mind. This book gives you the mental models, frameworks, and awareness to spot openings others miss and the decisiveness to act on them before they disappear. For entrepreneurs, professionals, and anyone who wants to get better at recognizing and capitalizing on opportunities.