The Science of Timing

The Science of Timing examines when — not just how — to communicate, sell, and influence. Readers learn about circadian rhythms, seasonal patterns, decision fatigue, prime moments for receptivity, and how the timing of a message can be as important as its content.

The same message delivered at the wrong time fails. Delivered at the right time, it succeeds. The Science of Timing gives you the precision to know when your audience is most receptive and how to align your outreach with their natural rhythms.

Written for data-driven marketers and strategists who want to replace guesswork with evidence-based approaches to influence and growth.