The Social Algorithm

The Social Algorithm decodes how social platforms decide what content gets seen, shared, and amplified. Readers learn the mechanics of ranking signals, engagement metrics, network effects, and virality — and how to design content that works with algorithmic logic.

The algorithm is the gatekeeper of the social web. Understanding its logic — rather than complaining about it — is the difference between content that gets seen and content that disappears. The Social Algorithm gives you the keys to the gate.

Written for digital marketers, content creators, and business leaders navigating the complex, fast-evolving landscape of online attention and influence.