The Trust Factor

The Trust Factor breaks down the key elements that determine whether someone trusts you, your brand, or your offer. Chapters cover credibility, reliability, intimacy, self-orientation, and the other components that research has shown are the building blocks of trust.

Without trust, nothing else matters — no amount of traffic, pricing, or features will overcome a trust deficit. The Trust Factor gives you a clear understanding of what trust is made of and how to systematically improve your score on each dimension.

Written for marketers, sales professionals, entrepreneurs, and anyone who communicates for a living and wants to understand the deeper mechanics of how people are moved to action.