The Persuasion Interface

The Persuasion Interface examines the points of contact between a message and its receiver — the mediums, formats, timing, and environmental factors that determine whether a message lands or bounces. Readers learn to optimize every interface for maximum receptivity and response. A great message delivered through the wrong interface is a wasted message. The Persuasion Interface teaches you that how and when you say something is often more important than what you say — and gives you the design principles to make every touchpoint count. Written for marketers, sales professionals, entrepreneurs, and anyone who communicates for a living and wants to understand the deeper mechanics of how people are moved to action.