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The Persuasion Odyssey
SKU: DIG-MARK-THE-PERSUASION-ODYSS
$10.00
Digital download available
Description
The Persuasion Odyssey is a journey through the history, theory, and practice of influence — from ancient rhetoric to modern neuromarketing. Each chapter covers a different era or school of thought, showing what each contributes to our understanding of how minds are moved.
Persuasion isn't a modern invention. By understanding its full evolution — from Aristotle to Cialdini to the latest neuroscience — you gain a depth of perspective that separates true mastery from trend-chasing.
Written for marketers, sales professionals, entrepreneurs, and anyone who communicates for a living and wants to understand the deeper mechanics of how people are moved to action.
Product Details
Format:Digital download
Delivery:Access after checkout confirmation
License:Personal use only
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