The Philosophy of Persuasion

This book goes beyond tactics to examine the ethical foundations and philosophical principles underlying the practice of persuasion. Topics include the ethics of influence, the nature of consent, the difference between persuasion and manipulation, and how to persuade with integrity. Persuasion without ethics is manipulation — and manipulation eventually destroys trust. The Philosophy of Persuasion gives you the moral framework to influence effectively while maintaining your integrity and building lasting relationships based on genuine respect. Written for thoughtful leaders and practitioners who believe that effective persuasion and principled ethics are not in conflict — and who want to practice both at the highest level.