The Sales Game

The Sales Game treats selling as a strategic sport — complete with rules, positions, timing, and tactics. Readers learn to read the game state, choose the right plays, handle objections, and close effectively, all while maintaining a big-picture view of the sales process as a competitive activity with win conditions. Sales is a game whether you know the rules or not. The Sales Game gives you the playbook — not just techniques, but a framework for understanding how the game works so you can make better decisions in real time rather than following scripts that may not apply. Written for founders, executives, and growth-minded leaders who want practical, actionable frameworks — not theory — to take their business to the next level.