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The Trust Factor
SKU: DIG-MARK-THE-TRUST-FACTOR
$10.00
Digital download available
Description
The Trust Factor breaks down the key elements that determine whether someone trusts you, your brand, or your offer. Chapters cover credibility, reliability, intimacy, self-orientation, and the other components that research has shown are the building blocks of trust.
Without trust, nothing else matters — no amount of traffic, pricing, or features will overcome a trust deficit. The Trust Factor gives you a clear understanding of what trust is made of and how to systematically improve your score on each dimension.
Written for marketers, sales professionals, entrepreneurs, and anyone who communicates for a living and wants to understand the deeper mechanics of how people are moved to action.
Product Details
Format:Digital download
Delivery:Access after checkout confirmation
License:Personal use only
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