The Trust Triangle

The Trust Triangle presents a three-part framework — competence, character, and consistency — as the foundation of all trusted relationships. Readers learn to develop and communicate each corner of the triangle across their personal brand, company, and customer interactions. Trust breaks down when any side of the triangle is weak. The Trust Triangle gives you a simple but powerful diagnostic tool to identify where your trust-building efforts are falling short and exactly what to do to shore up the weak side. Written for marketers, sales professionals, entrepreneurs, and anyone who communicates for a living and wants to understand the deeper mechanics of how people are moved to action.