Trust Algorithms

Trust Algorithms examines the systematic, repeatable patterns that consistently generate trust across different contexts and audiences. Readers learn the algorithmic components of trust — the inputs, processes, and outputs that can be engineered into any customer-facing system. Trust doesn't have to be mysterious. By understanding it as an algorithm — predictable inputs producing predictable outputs — you can design trust-building into your systems, processes, and communications with the same precision as any other business metric. Written for marketers, sales professionals, entrepreneurs, and anyone who communicates for a living and wants to understand the deeper mechanics of how people are moved to action.