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Synaptic Capital: The Neuroscience of Innovation and Value Creation
SKU: DIG-MARK-SYNAPTIC-CAPITAL-THE
$10.00
Digital download available
Description
Synaptic Capital introduces the concept that neural connections — both biological and artificial — are the fundamental source of innovation and value creation. Chapters cover how brain networks drive creativity, the neuroscience behind breakthrough thinking, and how organizations can cultivate synaptic capital. You'll explore the intersection of neuroscience with business innovation. Innovation doesn't come from processes — it comes from connections. This book explores how understanding the neuroscience of ideas can help individuals and organizations create more value through better thinking.
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Format:Digital download
Delivery:Access after checkout confirmation
License:Personal use only
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