Corporate Knowledge Licensing

Corporate Knowledge Licensing shows you how to monetize your organization's intellectual assets through strategic licensing. This book covers the fundamentals of corporate knowledge licensing, the strategic importance of licensing as a revenue stream, and the legal framework that governs licensing agreements. You will learn market analysis for licensing opportunities and how to implement a licensing strategy. Why this matters: Every organization possesses valuable knowledge that can be licensed for significant revenue. Randy Salars covers technology and knowledge licensing, international licensing practices, and ethical considerations. Future trends help you build a lasting licensing culture within your organization. This book is for corporate executives, IP managers, business strategists, and anyone looking to unlock hidden value in their organization's accumulated knowledge and intellectual property.