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Anticipatory Messaging
SKU: DIG-MARK-ANTICIPATORY-MESSAGI
$10.00
Digital download available
Description
Anticipatory Messaging covers the art and science of predictive communication, including audience analysis, message crafting, timing and context, technology, and applications in marketing, customer service, and crisis communication.
The best messages arrive before the question is asked. This book teaches you how to anticipate what your audience needs to hear and deliver it at the perfect moment — dramatically increasing relevance and impact.
Product Details
Format:Digital download
Delivery:Access after checkout confirmation
License:Personal use only
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