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Behavioral Data Goldmine
SKU: DIG-MARK-BEHAVIORAL-DATA-GOLD
$10.00
Digital download available
Description
Behavioral Data Goldmine covers the complete lifecycle of behavioral data — collection, analysis, interpretation, and application — along with tools for data management, advanced analytics and machine learning, industry-specific applications, and building a behavioral data strategy.
Behavioral data is the most valuable asset most organizations underutilize. This book shows you how to ethically collect, analyze, and act on behavioral insights to drive better business decisions and customer experiences.
Product Details
Format:Digital download
Delivery:Access after checkout confirmation
License:Personal use only
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