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Buyer Personas 20
SKU: DIG-MARK-BUYER-PERSONAS-20
$10.00
Digital download available
Description
Buyer Personas 2.0 is the definitive guide to understanding your customers, covering the evolution of personas, audience research, segmentation strategies, building effective personas, implementing them across channels, storytelling with personas, and leveraging technology for development.
Generic buyer personas don't work anymore. This book shows you how to build data-rich, constantly evolving personas that accurately reflect your audience and drive real marketing results across every channel.
Product Details
Format:Digital download
Delivery:Access after checkout confirmation
License:Personal use only
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