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Cognitive Sales Dynamics
SKU: DIG-MARK-COGNITIVE-SALES-DYNA
$10.00
Digital download available
Description
Cognitive Sales Dynamics applies cognitive science to selling, covering the psychology of selling, cognitive biases in sales, building trust and rapport, storytelling, neuromarketing, effective communication, pricing psychology, leveraging technology, and the future of sales.
Understanding how the buyer's brain works gives you an enormous advantage in sales. This book translates cognitive science into practical sales techniques that work with — not against — how people naturally decide.
Product Details
Format:Digital download
Delivery:Access after checkout confirmation
License:Personal use only
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