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Emotionomics
SKU: DIG-MARK-EMOTIONOMICS
$10.00
Digital download available
Description
Emotionomics explores the power of emotions in economic decision-making, covering the foundations of emotionomics, the psychology of emotions, the emotional economy, behavioral finance, neuroscience of emotions in economics, consumer behavior, business applications, and policy implications.
Traditional economics assumes rational actors — but real people are driven by emotion. This book bridges economics and psychology to explain how feelings shape financial decisions, from individual purchases to market movements.
Product Details
Format:Digital download
Delivery:Access after checkout confirmation
License:Personal use only
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