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Influence in Real Time
SKU: DIG-MARK-INFLUENCE-IN-REAL-TI
$10.00
Digital download available
Description
Influence in Real Time covers the mechanics of influencing audiences in live, immediate contexts — crafting real-time strategies, engaging audiences as they react, crisis management and influence, leveraging influencers and advocates, the intersection of technology and real-time influence, ethical considerations, and measuring effectiveness. This matters because the internet moves at unprecedented speed — the ability to shape perception and action in real-time is now a critical skill for brand managers and leaders. For PR professionals, social media managers, and executives navigating fast-moving situations.
Product Details
Format:Digital download
Delivery:Access after checkout confirmation
License:Personal use only
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