Image 2 of El Paso herald (El Paso, Tex.), November 21, 1910
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TO Since moving to our new home in the RobertsBanner building we have learned that a few of our
unthoughtfal friends have remarked that Now The Hixson Co have such an elegant store the prices of
their merchandise will advance and we take this means of assuring the public that such expressions
are entirely erroneous People of El Paso and the entire Southwest long ago recognized the fact that
they could absolutely depend upon the quality of merchandise purchased at this store and it is our
desire to impress upon our friends and patrons that the price as well as the quality of every
article is guaranteed and always has been at The Hixson Co You pay no more and in many instances you
pay less for the same article of the same quality at this store that you would pay in New York
Chicago St Louis Kansas City Los Angeles or at any other large city in the country It is always the
policy of The Hixson Co to cheerfully refund money on any purchase that is not entirely satisfactory
Before we leased our present quarters we decided that we could do a greater vol ume of business with